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MSP Recruitment: 3 Positions You Need

June 18, 2025

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MSP Recruitment Tips

Always be Recruiting: A 2025 Talent Strategy for MSPs

The most successful MSPs aren’t just building great teams – they’re building recruitment engines.

Whether you’re scaling rapidly or just keeping pace with demand, consistently attracting top talent is the difference between growth and stagnation.

So here’s your mindset shift: Recruiting is not a project. It’s a permanent strategy.

Why MSPs Need a Continuous Hiring Mindset

Managed Service Providers operate in a fast-moving, client-centric world. From cybersecurity support to cloud migrations, your services rely entirely on the skill, reliability, and communication of your team. But here’s the catch:

šŸ” Tech talent is always in deman
ā²ļø Hiring takes longer than you think
šŸ“ˆ Your growth depends on great people

That’s why smart MSPs always have one eye on hiring, even when they’re not actively filling seats.

3 Key Roles MSPs Should Always Be Hiring For

These aren’t “nice-to-haves” – they’re foundational to scaling your services, keeping customers happy, and staying ahead of competitors. Let’s break them down:

1. Sales

Your service delivery might be stellar, but without a strong sales function, growth stalls.

Top sales positions that MSPs and IT Service Businesses are recruiting for:

  1. Appointment Setter
  2. Business Development Representative (BDR)
  3. Account Manager
  4. Outside Sales Representative
  5. Sales Manager


Dedicated sales talent helps boost monthly recurring revenue (MRR), upsell existing clients, and open doors to new verticals or markets. Even if you’re not hiring today, building a pipeline of sales candidates is non-negotiable.

2. Marketing

With buyer behavior changing, MSPs need a steady marketing presence to generate awareness, build trust, and support sales efforts.

Popular MSP marketing hires:

  1. Marketing Assistant or Admin
  2. Marketing Manager
  3. Digital Marketing Manager
  4. Content Creator
  5. Chief Marketing Officer
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If you’re small and wearing the marketing hat yourself, start with a Marketing Admin. They can handle the day-to-day (like emails, social media, or webinar support) and free you up to focus on growth strategy.

3. Skilled Technicians

This is where your MSP lives or dies. The techs you hire define the experience your clients get every day.

MSP tech roles to always keep on your radar:

  1. Helpdesk Technician (Tier 1/2/3)
  2. NOC Technician
  3. Systems Administrator
  4. Network Engineer
  5. Cybersecurity Analyst
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Having talented and dedicated technicians is key to any successful MSP or IT Service business. You should always be recruiting and looking for top talent that will keep your business thriving. You can make recruiting technical talent easier by using A.I. scored automated skill assessments.Ā 
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MSP Recruitment in 2025: What Matters Now

Today’s top candidates expect more than just a paycheck. They want flexibility, purpose and growth. For MSPs, that means offering hybrid or remote work options, supporting ongoing certification training (like ComTIA, Azure, or Cisco), and building company culture that genuinely values people. It’s not just about performance anymore, it’s about creating an environment where skilled professionals want to stay and grow.

You don’t need to be a hiring expert to run a smart hiring process. With tools like IntelliHire, MSPs can easily streamline recruiting using automated job postings, role-specific assessments, AI-powered scoring, and built-in interview scheduling. From attracting passive candidates to quickly identifying top talent, IntelliHire helps you stay ready to hire – so your business never misses a beat. In this industry, the MSP with the best people always wins.

Stay ready. Stay recruiting. Stay ahead.

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